Chinese Posters 1983-1984
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Upper right, white vertical lines 人的一生是短暂的,要使自己的一生有意义,就要把自己仅有的一点光和热奉献给人民 “A person’s life is short. To make one’s life meaningful, one must dedicate whatever light and warmth one possesses to the people.”
Across the bottom, large blue characters 学习张海迪,做有理想、有道德、有文化、守纪律的共产主义新人! “Learn from Zhang Haidi and become a new communist person with ideals, morality, culture, and discipline!”
Lower left, narrow Roman letters XUEXI ZHANGHAIDI, ZUO YOU LIXIANG, YOU DAODE, YOU WENHUA, SHOU JILÜ DE GONGCHAN ZHUYI XINREN! This is the Pinyin transcription of the large blue Chinese slogan, not a separate message. It represents approximately: “Learn from Zhang Haidi and become a new communist person with ideals, morality, culture, and discipline!”
Very small print along the lower edge, near the centre/right
Production and publication information. The individual characters are too small in this photograph to transcribe safely.
Catalog information identifies the artist as Jin Jifa (金纪发), the publisher as Shanghai Education Publishing House (上海教育出版社), and the publication date as May 1983.
A specialist poster catalogue translates the principal slogan as: “Study Zhang Haidi, to become a rational, moral, cultured and law-abiding new Communist human being.” Here, however, “rational” is slightly misleading: 有理想 more precisely means “having ideals” or “idealistic.”
The woman pictured is Zhang Haidi (张海迪), who became a nationally promoted model of perseverance and public service in China during the early 1980s.
P o s t e r s 2

Mao Zedong
Zhang Haidi
Chinese transcription:
人民美术出版社出版 辽宁省新华书店发行
沈阳新华印刷厂印刷 统一书号:T8027·4696 定价 0.10
Published by the People’s Fine Arts Publishing House. / Distributed by the Liaoning Provincial Xinhua Bookstore. / Printed by the Shenyang Xinhua Printing Factory. /
Unified publication number: T8027-4696. / Original price: 0.10 yuan.
A university collection catalogues what appears to be the same portrait and publication number as “Chairman Mao Tse-Tung,” approximately 1951–1958, published by the People’s Fine Arts Publishing House. That dating is approximate rather than definitive.

Lei Feng
向雷锋同志学习 Learn from Comrade Lei Feng
毛泽东 Mao Zedong
邹华敏 作 Created by Zou Huamin
四川人民出版社出版 Published by Sichuan People’s Publishing House
1983年6月第二版 Second edition, June 1983
四川省新华书店发行 Distributed by the Sichuan provincial branch of Xinhua Bookstore
1983年6月第一次印刷 First printing, June 1983
四川新华彩印厂印刷 Printed by Sichuan Xinhua Colour Printing Factory
印数 1—592,600 Print run: copies 1–592,600
书号:8118·1279 Publication number: 8118·1279
定价:一角六分 Price: 0.16 yuan
The poster was printed in a very large edition of 592,600 copies. “Second edition” and “first printing” are not contradictory. This was the first print run of the revised/second edition, produced in June 1983.